Our rebranding of Yes Planet aimed to enhance the brand’s sense of quality and highlight the entertainment experience of the cinema. The main focus of Yes Planet’s previous logo (which we also designed) was the strength and recognition of the Yes brand. In the current branding, we gave the “Planet” element the focus it deserved.
The new logo features a contemporary yet classic font, designed to stand the test of time, without signifying a specific genre or trend. The brand’s colors are based on shades of orange turning to black, a dramatic combination conveying a sense of warmth and emotion, with a touch of mystery and a hint of the night, together expressing the entertaining and exciting experience of the cinema.
What We Did?