NiXi was planned as a unique chain of concept stores combining a boutique shop for the world’s leading computer and console products, with a high quality, modern cafe.
Our challenge was to create a design that affected consumers from the moment they entered a NiXi store, with a significant experiential change that incorporated a sense of dizzying wonder and an adrenaline rush.
The results spoke for themselves. Sadly, however, the dream of hi-tech businessmen Eli Reifman and Ariel Ness failed to succeed in the marketplace, and with it went one of the branding processes of which we are most proud.
What We Did?
Exhibition booth design