The MukiBaum Foundation is a nonprofit based in Toronto, Canada, which assists children and adults with disabilities. The foundation operates two schools, a program for adults over 21 years of age, a residence for students, and a teacher-training program for MukiBaum’s schools.
The nonprofit’s activities are funded by donations. Most donors prefer to contribute to tangible items, such as buildings or equipment, rather than to study programs and other, less concrete concerns. We rebranded the nonprofit, which suffered from low public awareness, unclear messaging, and insufficient brand identity.
What We Did?