Tara

In order to maintain its relevance in the market, the Tara brand chose to reinvent itself.
Tara is a medium-sized company that focuses exclusively on milk and dairy products. We turned this fact into the advantage upon which we built the entire brand.
The most striking expression of the new branding was the cow spot design that dominated the packaging and other printed materials. This simple yet striking design element became the talk of the town, and succeeded in shaking up the entire brand category.
The results speak for themselves: Tara became the second-largest player in three dairy categories.