Israelis love nostalgia, special anniversaries and celebrations.
After 70 years in the market, Prigat understood that it had reason to celebrate. Our role was to create design elements for Prigat that would connect to this event, and also convey the concepts of fruit, quality and taste, alongside authentic ‘Israeliness’ and nostalgia.
As part of its 70th anniversary celebrations, Prigat decided to bring back a limited three-month edition of three flavors that had been past favorites. We wanted to create labels with a nostalgic retro feel. To our delight, the characters we illustrated here in our studio weren’t used just for the product labels, but were also animated for a TV campaign.
What We Did?