In recent years the Israeli market has been flooded with various Olive Oil brands. The consumer often finds himself confused and insufficiently informed, making the purchasing choice an extremely complex endeavor.
Adlai & Partners new design for the well known Yad – Mordechai brand (since 1936) incorporated an easy to understand system with a number code in which the intensity of the oil is clearly marked on the label: 1- mild, 2- Classic, 3- Strong flavor.
Furthermore, each type is clearly characterized by a clear, food appealing food shot demonstrating the suggested use of the specific Olive Oil.
The brand was then extended with a complimentary series of seasoned Olive Oil ( with Garlic, Lime, Basil, Oregano etc’)
What We Did?
Photo shooting production