Dr. Fischer is an established and well-known brand. The logo, depicting a signature, felt right to us for a brand built on the credibility and reputation of a professional with the title ‘Doctor’ (even an entirely fictitious one). The issue was the signature’s lack of prominence on the products.
We adjusted the signature on the logo by updating the handwritten font, and we improved its readability. Further, we set the logo on a dark blue background and made the signature white (negative), which served to strengthen the brand’s prominence.
What We Did?