Union Bank is a relatively small bank.
Its core values are: Professionalism, Excellence, and Personal service.
The logo mark for the bank is a signature, derived from the letters “U” and “B” (Union Bank)
A signature is not a common symbol in the banking industry, usually characterized by more rigid forms, expressing reliable, trustworthy and stable attributes.
The uncommon mark of the signature, a free form, represents the personal yet professional values of the bank.
Purple and Silver are the brand’s colors.
This color palette is also uncommon in the banking industry where Blue and Grey are ubiquitous, thus creating a memorable and bold impression.
What We Did?