Branding for a pastry and coffee shop chain.
“English Cake” produces hand – made pastries and serves coffee, as well, in its outlets.
The colorful palette chosen for the brand was meant to categorize the different kinds of pastries: sweet, salty, whole wheat, sugar- free etc as well as creating a fun and fresh atmosphere.
All patterns in the brand language were inspired by and evolved from the different kinds of pastries.
What We Did?